1% for the Planet with 21st Century Tiger

1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet. If you are a business and want to donate – read on.


As the 1% for the Planet so succinctly puts it;

“To be perfectly honest, it’s not about us. It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet.

Since 2002, 1% for the Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world. In return, this growing alliance of companies is given the opportunity not only to see their self-worth rise, but their net worth climb as well.”


When we consider the enormity of the environmental crisis it’s easy to feel overwhelmed and helpless. Obviously, the solution is not as simple as changing an incandescent bulb to a CFL. But 1% for the Planet is enabling businesses to take a lead role in being environmental stewards and to set an example for the rest of the business community. These companies embrace the notion that the sustainability of the natural environment is fundamental to the sustainability of business.

So, altruism aside, why else should a business become a 1% FTP member? Let’s start with opportunities. Membership creates opportunities for companies to network, conduct business and simply associate themselves with over 1,300 companies that have made the same noble commitment. From a consumer standpoint, member companies re-enforce a positive perception of their brand, adding value that can result in greater customer loyalty


Members of 1% for the Planet can contribute 1% of sales to any of the environmental organizations listed on this web site. Member companies donate directly to their desired nonprofits, in this case The Zoological Society of London stating clearly that your donation is for 21st Century Tiger. They do this to encourage independent, personal relationships between member companies and the groups they support. These relationships are a real positive for businesses, enabling them to get involved and affect change firsthand.